“I can proudly say that I’m not good at filling out DMV paperwork,” says Nadia Masri, the Founder and CEO of Perksy. “I’ve realized that completing the forms necessary to get a driver’s license is not the most leveraged use of my time, and it’s not embarrassing anymore—it’s actually empowering because it encourages me to focus my time and talents on activities with a high yield.”
Nadia Masri might not be good at DMV paperwork, but she’s the successful founder of 4 companies. The latest company she started, Perksy, helps drive engagement in the consumer insights space by providing a mobile-first solution that allows brands to gather feedback from consumers in a fun, engaging way. Using Perksy, brands can build surveys, reach consumers, and collect high-quality data that provides actionable insights to drive sales, customer retention, and business success. On the flip side, consumers interact with the brands they love and get rewarded for giving feedback—it’s a win-win.
Nadia’s role as founder and CEO of Perksy involves many responsibilities: “When you’re a founder, you wear all the hats at first, then, progressively, take them off and give them to other people over time,” Nadia says. Those responsibilities include driving business strategy, hiring team members, developing company leadership, building a sales strategy and pipelines, and leading product development.