“I was destined to become a doctor,” says Simon Lorenz. He comes from a long family history in medicine—among his parents, siblings, and extended family, he counts at least ten doctors related to him. And though he started working in a hospital at age 16, a bigger question nagged at him as he got to know the industry better. Why do doctors spend so much time on administrative work, and why does the patient experience fall behind customer service in other industries?
Simon turned to other industries to learn how he might improve healthcare practice management and the patient experience. He landed on technology as the ultimate lever for improving efficiency and outcomes in the industry. He decided to start with the technology he knew best: the phone in his hand.
I could text any of my family members at any time, so why couldn’t the everyday patient do the same?
Simon teamed up with his best friend to create Klara. Their mission is to revolutionize how people communicate within the healthcare industry so everyone can have a seamless, efficient, and positive experience. Klara is a patient communication platform that unifies all patient workflows in one place to drive better engagement for practices and health outcomes for patients. Since its founding in 2013, Klara has grown to 100 employees and currently operates as a fully remote team.
As Co-CEO, Simon oversees demand gen, sales, customer success, and human resources. Thinking about long-term strategy for these teams, he talks to customers on a regular basis.
“I believe that as a CEO, you need to stay in regular contact with your customers—especially with a product you don’t use yourself,” he says. And while he keeps a pulse on his customers, the reality is, Simon’s priorities constantly shift due to the stage Klara is at. On a normal day, Simon spends his time thinking strategically or attending meetings with executives, customers, and his direct reports.
Though my priorities can shift every week, I love what we’re doing at Klara: improving the quality of life for patients. We’re changing the dynamics of healthcare communications, so patients have a better experience.